How serious is the need for immediate action?
Why does this project deserve aid more than others competing for funds in
the same field?
Is this request competing with other requests from the same organization?
If so, what priorities would your organization establish among these requests?
What is the target population?
How large is it? How and to what extent will the program benefit
the target population?
What immediate and long-range results are expected?
Will these results help other organizations?